Ahamkaar अहंकार : Egotism, sense of self, self-love considered as an Avidyaa or spiritual ignorance in Vedaant philosophy. Bhagavad Gita 2: 71, 7: 4.
In Saankhya philosophy, the third of the eight producers or elements of creation, i.e., the conceit or conception of individuality. Dictionary p72.