This came from a Senior Marketing Executive working for an American Multi-National company.
He has asked for looking forward to solution. It is my belief that no viable solution can ever
come through until the issues involved are understood well. Therefore, my subsequent publications
deal with the issues in greater depth. This being my first publication, it attempted at a cautious
overview of the scenario that existed in our country. As this effort was well accepted, it boosted
my morale to come forward more openly, and critically, in my later publications. They became
more and more fact oriented and analysis driven. The caution exercised in this work was thrown
to the winds in subsequent works. They became bolder and bolder